The Tides of Summer
As summer extends its warm embrace of the California coast, spirits rise. Whether some primal human reaction to the blooming life all around, or maybe a very explainable and understandable scientific reaction to a rising pollen count, the new season nonetheless causes a rise in spirits, when the impossible becomes possible and the merely difficult seems like a carefree walk in the park. These are both exciting and dangerous times, a personal embodiment of a Greenspanian "irrational exuberance": doors seem to open in the universe. It's the time where you finally get the guts to ask out that cute girl, when you go to an interview for that dream job that you're sure you're not qualified for, when you decide to brave harsh criticism and go ahead and post your artwork because you finally feel that the thrill of creation is far greater than your fear of reprisals.
The old Chinese curse is "May You Live in Interesting Times." Accordingly, whenever I'm feeling on top of the world, like I can accomplish everything, whenever I know that the exuberance of life might get me to do something crazy and different, I go into SF and read the new threads. That restores me to normal in about 30 seconds.
Meh.
Organization Of The Company
I wanted to clear up some misconceptions about the company. This is probably old-hat for anyone that has worked at a medium-sized company already, so skip this if you know it.
Once a company gets out of start up mode, it breaks up into a number of departments, and something about this must fundamentally work because it's been this everywhere. Those groups (and, just because it's revealing, what they own on the homepage):
Business Development -- works with other companies to close deals that bring in revenue (including advertising). Responsible for revenue. Own "Keeping the Lights On," part of "What's Hot," and the advertisements/banners.
Marketing -- tries to get the word out about the company, and is usually responsible for some portion of user communication. They own part of "What's Hot," "Popular Items," and some announcements.
Product Management -- the "communication hub." Works with the other groups to try and formulate the feature set and product vision.
Creative -- well, a lot of companies outsource this, but Gaia has a really strong bevy of artists that do all our artwork. At Gaia, Creative also includes the UI team.
Development -- responsible for implementation and testing of new features. Also maintains the servers and make sure that the site runs day-to-day.
Customer Service -- responsible for dealing with user problems. At Gaia there is also a community interaction component to this. They own "Spotlight," "Popular Topics," "Featured Avatar/Aquarium/Rally" on the home page, as well as some community announcements.
Who Runs The Company?
Well, the CEO does (Fin). But in reality he's answerable to the board of directors, so presumably the board runs it, except the board doesn't care about day-to-day implementation, they just set the major goals. So the CEO really runs the company, right? Well, sure, but the truth is this: a CEO that tries to get involved in every decision will go insane. The CEO is supposed to keep the high level view and let the people reporting to him take care of the details. (Well, every CEO occasionally comes in with some feature out of the blue that he says is a must-have. But it's not a common thing.)
So who owns the vision of the company at this point? Lanzer. What does "vision" mean? Basically, the feature selection, and what things get prioritized over what other things... except where revenue considerations come into play, at which point business development gets involved. Given the current finances of Gaia we really need to keep the sponsors happy, so sometimes sponsor considerations play into feature design (i.e., the new homepage design has pretty clearly demarcated areas for sponsors).
Clear as mud yet?
I guess what I'm trying to convey is there are enough people at Gaia that it came take a while to get the right answer -- because you have to talk to multiple departments to get the right answer. It makes us look like an unfeeling corporate company without a soul, when in fact in the background people are scurrying about and trying to figure out the right answer.
If you're keeping track at home:
- Feature selection and prioritization: Lanzer
- Communication Process and Volume: our Customer Service team. (Simply Simone is an example). The content of the communication would generally be someone else, since for the most part CS is just reporting on what they've been told by other groups, but if you thought that the way it was being communicated was not optimal, then CS would be responsible.
- Sponsorships. If it's about which sponsorships or problems with advertising, then it's Business Development (but beggars can't be choosers, pretty much). For example, BD is reading the "Bad Ads."
- External and internal advertising about Gaia and zOMG. Marketing. This includes our e-mail campaigns, banners on other sites that advertise Gaia, and a lot of zOMG related stuff.
- Site Breaking, Servers Going Down, Bugs, Implementation: Development.
So How Do I Give Feedback?
Honestly, post in SF. I know it sometimes seems unsatisfying but every thread in SF is read multiple times and often discussed.
Dammit, There Must Be A Better Way!
Oh hoh, you think we don't want a better way? From development's point of view, it's not easy on the developers to spend blood and sweat on a feature and then go into SF and see the hailstorm of "Why did you work on X instead of Y" (not development's call) or "Why did you change the UI" (again, not our call).
OMGaia (I still hate that name, ugh) was an attempt to improve communication, but in truth I don't think it appears to be working; a thread on shops was posted in there since April yet people in SF were saying "Why weren't we given advance notice of this?" Also, based on the PMs that I get, I'm convinced that the "Dev Notices," while a noble experiment, don't seem to be widely read either.
One idea that has come up frequently is allowing users a limited number of votes to "vote" for features / bug fixes, which has a substantial amount of allure, but we run into the continual philosophical problem of "how do you have a democracy in a society where people can create mules?" Assuming that we have a system that allows people to put their votes on the bugs that are most important to them, you're just giving users with the most mules the most weight... so then we cycle into other schemes which seem to devolve into "let just paying customers vote" (since we at least have real-world information for them), but honestly I think SF would be 8x worse if our voting scheme only allowed people with money to vote.
I would love a good idea for solving this -- if you have any ideas post them in comments.
Gambit / Free Offers
The basic idea of the Gambit stuff is sound: give people that normally don't have access to credit cards and Gaia Cash Cards (i.e., too young, other countries, whatnot). It also looked good on paper: it was used by a lot of other major companies, so there were all indications that it was trustworthy.
Sigh.
Gambit is like advertising: it fronts for third parties. This unfortunately gives us the same problem as with ads, because a) it's impossible to test everything due to the volume of offers, and b) you can't test them all anyway because you don't see them all; different geographic regions get different ads. The good thing about Gambit (and the reason that we went only with them) is that they allow you to deselect ads that are questionable -- I deselected a bunch on the first day that Gambit went out -- and this is an ongoing process. They weren't caught because Quality Assurance was told not to try every offer, but just to make sure that the mechanism overall worked -- which they did, under tight time constraints and in a dead rush. It's the same time when QA is asked to test new ad placements -- they just make sure something shows up, but don't refresh thousands of times from different parts of the country to make sure that every single ad is good. At some level, you have to trust the partners you work with, or work with different partners.
New Header/Footer
Poor gracewar7 posted screen shots about the new header/footer, and instantly became almost as well loved as Sagger-AT3 after the 2% marketplace tax was instituted.
So why are we doing this instead of fixing X (where is your favorite feature but different than other people's X)? They're trying to clear up header space for features that I can't talk about (but I think have been mentioned in AtA; use your favorite pet theory here). The header was getting kind of crammed...
... and by moving stuff down to the footer it opens up the possibility of more stuff. The one in particular I want is a better system of dev notifications, but there's also tons of cool stuff we might be able to do once some of the UI elements are there, such as previewing your inbox so you can see if you want to bother to go to your PM page). The footer can also take different "themes" that can help with immersion (I think we're trying to go out with a grass theme for the footer).
That said: we are sensitive to it not working well on people's computers, so please try it when it's live and let us know how it performs. If it lags people to hell and back then we'll add some options to allow people to control it.
We're experimenting with Twitter feeds, so subscribe if you want to gaia_devs and zOMGDev. It's the worst kind of Web 2.0 trendiness, but if it works, what the heck?
New Shops
The new shops aren't aimed at you. Not 100%, anyway, especially if you're the sort of hardy soul that reads obscure journals to learn more about Gaia.
They are certainly meant to be more immersive -- and it was beautiful work by the creative and dev teams -- but they're really meant for new users. More than anything, they're meant to be easier to use for someone who doesn't know Gaia. In user testing and from site statistics, we're seeing a lot of dropoff; people are scared by the complexity of Gaia, don't know where to go and what to do, and it's something we need to fix.
I know, you don't care about some gold-begging peasant-clothes-wearing bump-posting n00b. But an influx of new people, if done right, can help build a community. That next new person might be a total gold beggar, but they might also be a talented artist or skilled writer or your next BFF. So we're trying to find the right balance in the UI between old users and new users.
That said: your feedback has been heard on the menu changes and difficulty of getting into trade / marketplace!
Stuff I'd Like More Information On
Anyone have consistent problems logging into the flash spaces? Want to close down this bug once and for all, but I need someone that can run a small program to diagnose the problem (or is comfortable with the command line and Linux).
Bugs Fixed Recently
- recommendation engine for cash shop now works for all users
- Go to My clan -> moderator panel, click on Clan Home, the message displayed shows guilds
- color change for forum assistants
- Stop guild aquarium animation if launching booty grab
- Guild Category refresh flag set to TRUE
- Guild Invite system causing Mysql to throw duplicate key errors
- change permission settings in hidden guilds to NOT show member lists
Features Rolling Out Soon
- Towns improvements -- we're reducing lag and improving a whole host of stuff on the backend
- Header/footer
- New mobile payment options
- Mobile portal -- check Gaia on your phone
- Support portal
View User's Journal
Notes From Gaia
Random thoughts from inside Gaia
Panagrammic
Community Member |
User Comments: [58] Viewing page 0 of 2 · Goto Page: 1 2 » [add]
|
Captain Arch Community Member |
Non Toxxic
Community Member |
|
|
Mindset Community Member |
MeilinII
Community Member |
|
|
Parashta Community Member |
Spirrow
Community Member |
|
|
Doctor Nitrus Brio Community Member |
dizziedobsession
Community Member |
|
|
snufflypoo Community Member |
Galvatron
Community Member |
|
|
France Hopper Community Member |
ffreddd123
Community Member |
|
|
Digital Puppetry Community Member |
ItAllFallsDown
Community Member |
|
|
Eris_Incognito Community Member |
Kunai Jones
Community Member |
|
|
Spirit Crusher Community Member |
XDmaster4
Community Member |
|
|
Erebea revius Community Member |
Carmarthen
Community Member |
|
|
Morteana Community Member |
Genea
Community Member |
|
|
MrBlueberryMuffin Community Member |
Nynavae
Community Member |
|
|
Catanaition N. D. Community Member |
diet otaku
Community Member |
|
|
Kai-Shan Valandria Community Member |
Akabi Yoru
Community Member |
|
|
Valentine Community Member |
Catz95
Community Member |
|
|
Chocobo Princess Global Moderator |
Chocobo Princess
Global Moderator |
|
|
Shrimp_Man Community Member |
rainbow_in_the_dark
Community Member |
|
|
Hybrid Community Member |
Dref Dur
Community Member |
|
|
Elliandra McTiernen Community Member |
Estefania Jericho
Community Member |
|
|
MrsrachaelSnape Community Member |
Llorelei
Community Member |
|
|
Ketira Community Member |
le artista
Community Member |
|
|
vix diesel Community Member |
pirhan
Community Member |
|
|
Estefania Jericho Community Member |
Mangacide
Community Member |
|
|
Zechs Marquis of Exeon Community Member |
Sabin le Rose
Community Member |
|
|
dreamsk Community Member |
Community Member